BrontoFire is Born
Update 11/19 - The latest edition of BrontoFire was recorded live! read more
View ArticleBrontoFire: Live, YouTube Style
Sometimes at Bronto, the stars align. This week, it all came together...-On Wednesday, Marketing Sherpa posted a new case study (an emerging trend?) - How to Add Video to Email on a Shoestring Budget...
View ArticleBrontoFire: From Names
We will be debuting a new screening of BrontoFire in early 2008, as we'll be working to improve the technical aspects to match the caliber of our fierce debate. Look forward to many new topics pivoting...
View ArticleBrontoFire: Sign Me Up!
Two days before Halloween 2007, BrontoFire was Born. In the middle of November, we took it live.read more
View ArticleBrontoFire: Email Design (live from the EEC)
On Monday, Chad White (one of the leading industry experts in on-line retail email marketing) and I discussed the good, the bad, and the ugly of four email designs by BlueFly, All Recipes, PajamaGram,...
View ArticleBrontoFire: "Don't Hide That Unsubscribe"
It was a lovely morning (8AM) in Durham, NC as Kimberly and I rendezvoused in the friendly confines of our local Starbucks Barista. Kimberly was sipping on a tall peppermint mocha; I was working my...
View ArticleBrontoFire: Live - Subscription Landing Pages
BrontoFire is live once again, focusing on the important role subscription landing pages play in forging an immediate relationship with subscribers.read more
View ArticleBrontoFire: Live - Welcome Messages
Don’t underestimate the power of welcoming new subscribers to your email marketing efforts with a very clean, clear and convincing Welcome Message.read more
View ArticleBrontoFire: Live - Preheaders
The power to persuade a consumer to click within your message is only heightened with a Preheader.During this episode of BrontoFire, we explore the effectiveness of this email marketing element by...
View ArticleBrontoFire: Live - Images On Vs. Off
Images are powerful. They evoke emotions and convey 1,000 words, right? So what happens when you have to design your email campaigns to render well with no images at all?read more
View ArticleBrontoFire: Live - Holiday Messages
Wait. It's not holiday season yet! It was almost 90 degrees in Durham, NC last week. However, while it is not time to start shopping for the holidays as a consumer, it is definitely time to start...
View ArticleBrontoFire: Live - Call to Action
Creating a call-to-action (CTA) seems like a simple enough task, but too often many email marketers fall short on this critical piece of their email message content. A simple ‘click here’ or linked...
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